Sumimasen Guide
🌐 Language

Machine translations are made by Google Translate and may contain mistakes. Please check laws and prices (yen amounts) on the English page.

Home › Nationwide rules › Souvenirs & shopping

Nationwide rule · Souvenirs & shopping

Where to Buy Sanrio Goods in Japan: Official Shops, Theme Parks and Local-Only Hello Kitty

The plaza in front of a station with two glass pyramid roofs
Tama Center Station in Tama (Tokyo), the nearest station to Sanrio Puroland.Photo: DiKnK8713, CC BY 4.0, via Wikimedia Commons

Hello Kitty, My Melody, Kuromi, Cinnamoroll and friends are everywhere in Japan, but if you want genuine goods, a wide selection and the things you can't get at home, it helps to know where Sanrio's own shops are. This guide uses Sanrio's official store search to point you to the main types of official shops, a few big locations in our destinations, the shops at Sanrio's two theme parks, and the local-only "Gotochi Kitty" series. Store details change, so check the official store search before you go.

This page may contain affiliate links. If you buy through them, we may earn a commission at no extra cost to you.

  • The kinds of official Sanrio shops
  • Big shops in our destinations, and which ones list tax-free
  • Sanrio Puroland and Harmonyland
  • Gotochi Kitty, online shopping and avoiding fakes

Checked October 4, 2026. Shop names and details come from Sanrio's official store search (English). Shops open, close and change names; please confirm before you go. We don't use character images on this site.

Kinds of official shops

Where Sanrio goods are sold officially Types of official Sanrio shops in Japan Sanrio stores in cities, including Sanrio Gift Gate, Sanrio vivitix, Sanrio now!!! and Sanrio Gallery. Hello Kitty Japan shops. Counters in department stores. Theme park shops at Sanrio Puroland and Harmonyland. An airport shop at New Chitose Airport. Gotochi Kitty in local souvenir shops, made under license. CITY SHOPS Sanrio stores, Gift Gate, vivitix,now!!!, Gallery, Hello Kitty Japan,department store counters THEME PARKS Sanrio Puroland and Harmonylandpark-only goods AIRPORT New Chitose Airport LOCALSOUVENIRS Gotochi Kitty, madeunder license
From Sanrio's official store search and the Gotochi Kitty licensee's site (checked October 4, 2026).

Sanrio's official store list includes regular Sanrio stores and shop brands such as Sanrio Gift Gate, Sanrio vivitix, Sanrio now!!!, Sanrio Gallery and Hello Kitty Japan, plus Sanrio counters inside department stores, Sanrio cafés and outlets. Some shops are marked [Tax Free] in the official list.

Big shops in our destinations

Shop (official list)WhereTax-free shown?
Sanrio NISHIGINZA Store (formerly Sanrio World Ginza)Ginza (Tokyo), Nishi-Ginza department store 2F—
Sanrio SHIBUYA109 storeShibuya (Tokyo)Yes
Hello Kitty Japan, MAGNET by SHIBUYA109Shibuya (Tokyo)Yes
Sanrio now!!! LUMINE EST storeShinjuku (Tokyo)Yes
Hello Kitty Japan, DiverCity Tokyo PlazaOdaiba, Tokyo (Tokyo)Yes
Sanrio store at Tokyo Character StreetTokyo Station First Avenue 1F, Tokyo (Tokyo)—
Sanrio Shinsaibashi Store; Gift Gate Ebisubashi; vivitix HEP FIVEOsaka (Osaka)—
Sanrio store at Kyoto Porta; Sanrio GalleryKyoto (Kyoto)—
Sanrio store at JR Gate Tower (Takashimaya Gate Tower Mall)Nagoya (Aichi)—
Sanrio Gallery at Canal City OPAHakata, Fukuoka (Fukuoka)Yes
Hello Kitty Happy FlightNew Chitose Airport, Chitose (Hokkaido)—

"—" means the official list doesn't show a tax-free mark; ask at the shop. We found only one airport shop (New Chitose Airport) in the official list.

A campaign for visitors: Sanrio has announced that from October 8 to 31, 2026, travelers living outside Japan who spend 11,000 yen (tax included) or more in one purchase at participating shops can get an eco bag. Not all shops take part, and it doesn't apply online.

Theme parks

Gotochi Kitty: local-only Hello Kitty

Sanrio's official news describes Gotochi Kitty, a regional series begun in 1998 that combines Hello Kitty with the local specialties, culture, scenery and history of places across Japan. The goods are made by Asunaro-sha under license from Sanrio and sold in local souvenir shops, stations and airports. Its official site lists shops. More in souvenirs from Japan.

Online and fakes

Buying genuine goods How to buy genuine Sanrio goods In Japan: buy at official Sanrio shops, theme parks or well-known stores. Online: Sanrio's Japanese online shop delivers in Japan only; its overseas shop delivers to a short list of countries. Be careful with unusually cheap goods from unknown sellers: they may be fakes. IN JAPANOfficial shops, parks,well-known stores ONLINEJapan shop: Japandelivery only CAREFULVery cheap goods fromunknown sellers
Based on Sanrio's official online shop delivery guide and its overseas shop FAQ (checked October 4, 2026).

Sanrio's Japanese online shop says it delivers within Japan only. Sanrio also runs an overseas online shop, but its FAQ lists only a few countries it currently delivers to (Bangladesh, Egypt, Indonesia, Kenya, the Philippines and South Africa). For most visitors, the best plan is to buy in Japan. Character goods are often copied, so buy from official shops or well-known stores.

Pokémon fan too? See Pokémon Center locations.

Last reviewed: October 4, 2026. Please check Sanrio's official store search before you go.

References

Related guides

More nationwide: Souvenirs & shopping

Photo credits

  1. The plaza in front of a station with two glass pyramid roofs. Photo: DiKnK8713, CC BY 4.0, via Wikimedia Commons
  2. A wide city view of Ikebukuro (Tokyo) seen from a high observatory. Photo: Guilhem Vellut, CC BY 2.0, via Wikimedia Commons (title text added)
  3. Trays of strawberry daifuku and other Japanese sweets in a shop display case. Photo: Pete Birkinshaw, CC BY 2.0, via Wikimedia Commons (title text added)

Card images combine these photos with the page title. Photos are used under their licenses (public domain, CC0, CC BY or CC BY-SA); adapted images are shared under the same license as the original.